Smarter apparel products can now be #BornDigital: manufactured with serialized smart labels and tags and added software capabilities that make them more intelligent, more interactive, and more valuable to companies and their customers.
#BornDigital products come with software identities on the Web, which use IoT data to drive personalized mobile experiences and services for consumers and unique product insights for brands.
Using smartphones, users can interact with #BornDigital apparel items to trigger real-time applications and content – for example, learning about a product’s provenance, unlocking personalized loyalty rewards, or ordering related items.
Each #BornDigital item connects to an intelligent, software brain in the cloud. This means brands can turn all their products into an owned digital media platform for valuable new insights, direct consumer relationships and smarter business operations.
For more information about the jacket and where to buy it please email: firstname.lastname@example.org
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